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	<title>elevated antelope</title>
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		<title>blast from the past</title>
		<link>http://elevatedantelope.com/port/?p=222</link>
		<comments>http://elevatedantelope.com/port/?p=222#comments</comments>
		<pubDate>Tue, 01 Nov 2011 20:37:17 +0000</pubDate>
		<dc:creator>antelope</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://elevatedantelope.com/port/?p=222</guid>
		<description><![CDATA[Normally, I&#8217;m not a fan of &#8216;student work&#8217;, e.g. work done while in school. For the most part, it feels unfinished and a bit amateurish (at least, the way I view my past work&#8230; but I am overly harsh on my self). However, this video that I created while in school is something I am [...]]]></description>
			<content:encoded><![CDATA[<div style="text-align: center; margin: 0px auto; width: 400px; height: 300px;"><iframe src="http://player.vimeo.com/video/20021089?title=0&amp;byline=0&amp;portrait=0" width="398" height="294" frameborder="0" webkitAllowFullScreen allowFullScreen></iframe>
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<p>
Normally, I&#8217;m not a fan of &#8216;student work&#8217;, e.g. work done while in school. For the most part, it feels unfinished and a bit amateurish (at least, the way I view my past work&#8230; but I am overly harsh on my self).</p>
<p>However, this video that I created while in school is something I am very proud of, even a few years after I made it. The project was to create a video using Adobe After Effects to do the editing and rendering. Simple.</p>
<p>I have always been a fan of artwork that makes you think. But not just think about what the artist is trying to say. I like work that makes you think about the reason behind WHY the artist is trying to say what they&#8217;re trying to say. I tried to capture that with this video. It is very abstract and can be interpreted in many ways.</p>
<p>At first glance, it&#8217;s pretty easy to see that this was inspired by the amazing film, <a title="Waking Life" href="http://www.imdb.com/title/tt0243017/" target="_blank">Waking Life</a>. I used Adobe&#8217;s Photoshop and Illustrator to &#8216;rotoscope&#8217; the original footage (not quite rotoscoping, but close enough). This process took DAYS. Lots of testing, tweaking, and batch editing.</p>
<p>Even though this is still classified as student work, the blood, sweat, and tears put into it justifies it being shown to the world.</p>
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		<title>Wine Club Emailer</title>
		<link>http://elevatedantelope.com/port/?p=217</link>
		<comments>http://elevatedantelope.com/port/?p=217#comments</comments>
		<pubDate>Thu, 20 Oct 2011 22:46:23 +0000</pubDate>
		<dc:creator>jon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[eponymous wines]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[HTML email]]></category>
		<category><![CDATA[Layout]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[PhotoShop]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[Southern California]]></category>
		<category><![CDATA[winery]]></category>

		<guid isPermaLink="false">http://jonshiroma.com/port/?p=217</guid>
		<description><![CDATA[I was tasked with creating the first HTML email for a private winery in Northern California, Epoynmous Wines. Given PDF versions of their current brochure as a source of copy and some design cues, I set to work creating something simple yet elegant; trying to appeal to the target demographic (more conservative) while still keeping [...]]]></description>
			<content:encoded><![CDATA[<a href="http://elevatedantelope.com/port/wp-content/uploads/2011/10/emailer_v2.jpg" rel="lightbox[217]"><img src="http://elevatedantelope.com/port/wp-content/uploads/2011/10/emailer_v2.jpg" alt="" title="emailer_v2" width="500" height="833" class="aligncenter size-full wp-image-218" /></a>
<p>I was tasked with creating the first HTML email for a private winery in Northern California, Epoynmous Wines. Given PDF versions of their current brochure as a source of copy and some design cues, I set to work creating something simple yet elegant; trying to appeal to the target demographic (more conservative) while still keeping an edge. </p>
<p>The next step will be to develop a series of HTML emails to send out information on what&#8217;s new at the winery as well as to get more people to sign up for the wine club. </p>
<p>Hopefully soon Elevated Antelope will be taking new product shots of some of the bottles to add to the HTML emails and other printed marketing collateral. </p>
]]></content:encoded>
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		<title>when i&#8217;m not behind a keyboard&#8230;</title>
		<link>http://elevatedantelope.com/port/?p=157</link>
		<comments>http://elevatedantelope.com/port/?p=157#comments</comments>
		<pubDate>Mon, 22 Aug 2011 17:15:24 +0000</pubDate>
		<dc:creator>jon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jonshiroma.com/port/?p=157</guid>
		<description><![CDATA[People often ask what I do when I&#8217;m not working&#8230; Well, when I&#8217;m not behind the keyboard I like to play with cars. Anything from regular maintenance (oil changes, fluid changes, spark plugs, shocks, etc), to modifications like changing the stock engine management to something more open source and programmable. I also enjoy doing body [...]]]></description>
			<content:encoded><![CDATA[
<a href='http://elevatedantelope.com/port/?attachment_id=158' title='preshave'><img width="150" height="150" src="http://elevatedantelope.com/port/wp-content/uploads/2011/08/preshave-150x150.jpg" class="attachment-thumbnail" alt="preshave" title="preshave" /></a>
<a href='http://elevatedantelope.com/port/?attachment_id=159' title='shaved'><img width="150" height="150" src="http://elevatedantelope.com/port/wp-content/uploads/2011/08/shaved-150x150.jpg" class="attachment-thumbnail" alt="shaved" title="shaved" /></a>
<a href='http://elevatedantelope.com/port/?attachment_id=160' title='shaveNwax'><img width="150" height="150" src="http://elevatedantelope.com/port/wp-content/uploads/2011/08/shaveNwax-150x150.jpg" class="attachment-thumbnail" alt="shaveNwax" title="shaveNwax" /></a>
<a href='http://elevatedantelope.com/port/?attachment_id=179' title='shaveNwax-950x425'><img width="150" height="150" src="http://elevatedantelope.com/port/wp-content/uploads/2011/08/shaveNwax-950x4251-150x150.jpg" class="attachment-thumbnail" alt="shaveNwax-950x425" title="shaveNwax-950x425" /></a>

<p>People often ask what I do when I&#8217;m not working&#8230; Well, when I&#8217;m not behind the keyboard I like to play with cars. Anything from regular maintenance (oil changes, fluid changes, spark plugs, shocks, etc), to modifications like changing the stock engine management to something more open source and programmable. </p>
<p>I also enjoy doing body work. I recently decided to remove the front emblem on the 1991 BMW 318ic convertible I&#8217;m restoring.</p>
<p> The car is going to be getting repainted red, so the paint on the touched up hood is really just there to prevent rust. </p>
]]></content:encoded>
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		<title>Moores Cancer Center art sep</title>
		<link>http://elevatedantelope.com/port/?p=108</link>
		<comments>http://elevatedantelope.com/port/?p=108#comments</comments>
		<pubDate>Thu, 18 Aug 2011 18:45:48 +0000</pubDate>
		<dc:creator>jon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Index Sep]]></category>
		<category><![CDATA[PhotoShop]]></category>
		<category><![CDATA[San Diego]]></category>
		<category><![CDATA[Screen Printing]]></category>
		<category><![CDATA[Southern California]]></category>

		<guid isPermaLink="false">http://jonshiroma.com/port/?p=108</guid>
		<description><![CDATA[The artwork for this shirt design turned out to be a 12 color design + base. The index separation was done by hand in PhotoShop.]]></description>
			<content:encoded><![CDATA[<a href="http://elevatedantelope.com/port/wp-content/uploads/2011/08/cancerluau.jpg" rel="lightbox[108]"><img src="http://elevatedantelope.com/port/wp-content/uploads/2011/08/cancerluau.jpg" alt="" title="cancerluau" width="800" height="836" class="aligncenter size-full wp-image-155" /></a><a href="http://elevatedantelope.com/port/wp-content/uploads/2011/08/luau.jpg" rel="lightbox[108]"><img src="http://elevatedantelope.com/port/wp-content/uploads/2011/08/luau.jpg" alt="" title="luau" width="569" height="800" class="aligncenter size-full wp-image-109" /></a>
<p>The artwork for this shirt design turned out to be a 12 color design + base.<br />
The index separation was done by hand in PhotoShop. </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>FK-Evil Store</title>
		<link>http://elevatedantelope.com/port/?p=102</link>
		<comments>http://elevatedantelope.com/port/?p=102#comments</comments>
		<pubDate>Thu, 18 Aug 2011 18:39:19 +0000</pubDate>
		<dc:creator>jon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e commerce]]></category>
		<category><![CDATA[FK-EVIL]]></category>
		<category><![CDATA[FK-EVIL.COM]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Layout]]></category>
		<category><![CDATA[magento]]></category>
		<category><![CDATA[PhotoShop]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://jonshiroma.com/port/?p=102</guid>
		<description><![CDATA[The web store for FK-Evil (in-house apparel brand at the shop I work at) is built on Magento. Currently waiting on the catalog to be finalized so the build can continue/finish. All artwork is created by me, all coding was done by hand (coding being changes to the base-magento code either CSS or PHP).]]></description>
			<content:encoded><![CDATA[<a href="http://elevatedantelope.com/port/wp-content/uploads/2011/08/fkevil.jpg" rel="lightbox[102]"><img src="http://elevatedantelope.com/port/wp-content/uploads/2011/08/fkevil-300x143.jpg" alt="" title="fkevil" width="300" height="143" class="aligncenter size-medium wp-image-103" /></a>
<p>The web store for FK-Evil (in-house apparel brand at the shop I work at) is built on Magento. Currently waiting on the catalog to be finalized so the build can continue/finish. </p>
<p>All artwork is created by me, all coding was done by hand (coding being changes to the base-magento code either CSS or PHP). </p>
]]></content:encoded>
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		<title>FK-Hunger</title>
		<link>http://elevatedantelope.com/port/?p=97</link>
		<comments>http://elevatedantelope.com/port/?p=97#comments</comments>
		<pubDate>Thu, 18 Aug 2011 18:32:59 +0000</pubDate>
		<dc:creator>jon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[elevatedantelope.com]]></category>
		<category><![CDATA[FK-EVIL]]></category>
		<category><![CDATA[FK-EVIL.COM]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Layout]]></category>
		<category><![CDATA[Military]]></category>
		<category><![CDATA[PhotoShop]]></category>
		<category><![CDATA[Screen Printing]]></category>

		<guid isPermaLink="false">http://jonshiroma.com/port/?p=97</guid>
		<description><![CDATA[This was one of my contributions to the in-house apparel line at the screen printing shop I currently work at. This was drawn by hand in Photoshop using a Wacom Intuos 4. The art was drawn to-size to prevent any issues later on of having created raster art that is a few inches too small [...]]]></description>
			<content:encoded><![CDATA[<a href="http://elevatedantelope.com/port/wp-content/uploads/2011/08/fkhunger.jpg" rel="lightbox[97]"><img src="http://elevatedantelope.com/port/wp-content/uploads/2011/08/fkhunger.jpg" alt="" title="fkhunger" width="800" height="800" class="aligncenter size-full wp-image-98" /></a>
<p>This was one of my contributions to the in-house apparel line at the screen printing shop I currently work at. </p>
<p>This was drawn by hand in Photoshop using a Wacom Intuos 4. The art was drawn to-size to prevent any issues later on of having created raster art that is a few inches too small for the shirt. </p>
<p>Discharge base and tinted discharge base will be used when these shirts go into production. This will provide a super soft feel, and a very natural color to the wheat. </p>
]]></content:encoded>
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		<item>
		<title>Monster Energy box labels</title>
		<link>http://elevatedantelope.com/port/?p=93</link>
		<comments>http://elevatedantelope.com/port/?p=93#comments</comments>
		<pubDate>Thu, 18 Aug 2011 18:29:56 +0000</pubDate>
		<dc:creator>jon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Illustrator]]></category>
		<category><![CDATA[Monster Energy]]></category>

		<guid isPermaLink="false">http://jonshiroma.com/port/?p=93</guid>
		<description><![CDATA[In the world of screen printing, the job isn&#8217;t complete until the client has all of the product they ordered. How does one insure that the client has every single piece? Simple: label the boxes in such a way that if one were to go missing, it will be noticed quickly (labeling boxes alphabetically). Also, [...]]]></description>
			<content:encoded><![CDATA[<a href="http://elevatedantelope.com/port/wp-content/uploads/2011/08/monster_labels.jpg" rel="lightbox[93]"><img src="http://elevatedantelope.com/port/wp-content/uploads/2011/08/monster_labels.jpg" alt="" title="monster_labels" width="263" height="227" class="aligncenter size-full wp-image-94" /></a>
<p>In the world of screen printing, the job isn&#8217;t complete until the client has all of the product they ordered. How does one insure that the client has every single piece? </p>
<p>Simple: label the boxes in such a way that if one were to go missing, it will be noticed quickly (labeling boxes alphabetically). Also, make sure all important info (PO numbers, lot numbers, etc) are clearly visible at a glance. </p>
<p>This is how you ensure nothing goes &#8216;missing&#8217; as the pallets and cartons exchange hands on the way to the final destination. </p>
]]></content:encoded>
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		<title>Lanzini Body Works</title>
		<link>http://elevatedantelope.com/port/?p=89</link>
		<comments>http://elevatedantelope.com/port/?p=89#comments</comments>
		<pubDate>Thu, 18 Aug 2011 18:23:54 +0000</pubDate>
		<dc:creator>jon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Auto Body]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Illustrator]]></category>
		<category><![CDATA[Lanzini Body Works]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[Overhaulin]]></category>
		<category><![CDATA[San Diego]]></category>
		<category><![CDATA[Screen Printing]]></category>
		<category><![CDATA[Spot Color Separation]]></category>
		<category><![CDATA[TLC]]></category>

		<guid isPermaLink="false">http://jonshiroma.com/port/?p=89</guid>
		<description><![CDATA[Tara Lanzini, of Lanzini Body Works (as seen on Over Haulin&#8217; on TLC) had asked for a new design for the shop while she was getting some older designs printed at the shop. She wanted something simple and elegant&#8230; this was my solution, which I feel fits the type of work their shop does.]]></description>
			<content:encoded><![CDATA[<a href="http://elevatedantelope.com/port/wp-content/uploads/2011/08/lanzini_side_outline_back_purple_back.jpg" rel="lightbox[89]"><img src="http://elevatedantelope.com/port/wp-content/uploads/2011/08/lanzini_side_outline_back_purple_back.jpg" alt="" title="lanzini_side_outline_back_purple_back" width="800" height="804" class="aligncenter size-full wp-image-91" /></a>
<p>Tara Lanzini, of <a href="http://www.lanzinibodyworks.com/" target="_blank">Lanzini Body Works</a> (as seen on Over Haulin&#8217; on TLC) had asked for a new design for the shop while she was getting some older designs printed at the shop. </p>
<p>She wanted something simple and elegant&#8230; this was my solution, which I feel fits the type of work their shop does. </p>
]]></content:encoded>
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		<item>
		<title>///M Bear Shirts</title>
		<link>http://elevatedantelope.com/port/?p=83</link>
		<comments>http://elevatedantelope.com/port/?p=83#comments</comments>
		<pubDate>Thu, 18 Aug 2011 18:08:47 +0000</pubDate>
		<dc:creator>jon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[e30]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Illustrator]]></category>
		<category><![CDATA[Layout]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[San Diego]]></category>
		<category><![CDATA[Screen Printing]]></category>
		<category><![CDATA[SoCale30]]></category>
		<category><![CDATA[Southern California]]></category>
		<category><![CDATA[Spot Color Separation]]></category>

		<guid isPermaLink="false">http://jonshiroma.com/port/?p=83</guid>
		<description><![CDATA[Logo for SoCale30.com (California Bear, traced in Illustrator and then reversed, BMW Motorsport colors added, reversed). Text at the bottom is a rough translation of &#8216;West Coast For Life&#8217;.]]></description>
			<content:encoded><![CDATA[<p><a href="http://elevatedantelope.com/port/wp-content/uploads/2011/08/bear_shirt.jpg" rel="lightbox[83]"><img src="http://elevatedantelope.com/port/wp-content/uploads/2011/08/bear_shirt.jpg" alt="" title="bear_shirt" width="800" height="737" class="aligncenter size-full wp-image-84" /></a>
<p>Logo for SoCale30.com (California Bear, traced in Illustrator and then reversed, BMW Motorsport colors added, reversed).<br />
Text at the bottom is a rough translation of &#8216;West Coast For Life&#8217;. </p>
]]></content:encoded>
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		<title>Super Cobra Illustrator</title>
		<link>http://elevatedantelope.com/port/?p=79</link>
		<comments>http://elevatedantelope.com/port/?p=79#comments</comments>
		<pubDate>Thu, 18 Aug 2011 17:58:18 +0000</pubDate>
		<dc:creator>jon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[FK-EVIL]]></category>
		<category><![CDATA[FK-EVIL.COM]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Illustrator]]></category>
		<category><![CDATA[Marines]]></category>
		<category><![CDATA[Military]]></category>
		<category><![CDATA[Miramar]]></category>
		<category><![CDATA[Navy]]></category>

		<guid isPermaLink="false">http://jonshiroma.com/port/?p=79</guid>
		<description><![CDATA[I hadn&#8217;t really done an illustration in Adobe Illustrator since I was in college, but the site I was working on needed some art, and, well, I felt vector art was the only thing that would fit. I started slowly, creating a C-130 transport aircraft, followed by a V-22 Osprey, with each getting more and [...]]]></description>
			<content:encoded><![CDATA[<a href="http://elevatedantelope.com/port/wp-content/uploads/2011/08/supercobra.jpg" rel="lightbox[79]"><img src="http://elevatedantelope.com/port/wp-content/uploads/2011/08/supercobra.jpg" alt="" title="supercobra" width="800" height="600" class="aligncenter size-full wp-image-80" /></a>
<p>I hadn&#8217;t really done an illustration in Adobe Illustrator since I was in college, but the site I was working on needed some art, and, well, I felt vector art was the only thing that would fit.</p>
<p>I started slowly, creating a C-130 transport aircraft, followed by a V-22 Osprey, with each getting more and more detailed. The Super Cobra started as a Google Image search which I traced just to get the basic outline of the helicopter. Once the main outline was completed, the image was hidden and all the details started to form on the helicopter. The blades were clipped in the original image, so I drew upon my long love of all mechanical things (especially military birds), and created what I felt was the best approximation of the blades I could. </p>
<p>Overall this took about 5 hours to complete (off and on, so this is a rough guess).</p>
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